For brands ready to grow faster not just improve incrementally.

We build paid media strategies starting with the audience first. Guided by strategy, powered by speed, and designed for scale. We don’t just manage ads we drive real growth.

About Us

Your Trusted Car Partner

We built GLECO for drivers who are tired of being sold a policy and forgotten. Our mission is to be your long-term insurance advisor — not just your provider. We fight for better rates, better coverage, and better outcomes for every client we serve.

Over 250 brands trust Black Propeller to accelerate growth.

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A media system, not just Channel Expertise.

Paid Search

Capture high-intent audiences and turn them into actionable insights that fuel your entire growth system.

Paid Social

Drive awareness and consideration through audience-led targeting and high-impact creative.

Performance Creative

Continuously test, learn, and optimize messaging that connects at every stage of the funnel.

SEO + AEO + GEO

Increase visibility and trust with search strategies built around how customers discover, ask, and engage today.

Black Propeller is part of Stellar, the only AI-native performance partner.

We’re now part of Stellar’s global performance network, combining hands-on partnership with advanced AI and deeper strategic expertise. This means faster decisions, greater clarity, and more precise execution.

Specialists across platforms, industries, and global markets.

Access a global team of strategists and AI engineers with deep expertise across multiple channels.

The Advantage of the AI-Native Model

Industry-leading AI from Pixis powers strategy, creative, and media decisions with unmatched speed and clarity.

A network built for modern growth.

Your Black Propeller team remains the same, now enhanced by a system built to scale smarter.

Also included in our toolkit

Amazon Ads, HubSpot & CRM, Conversion Tracking, Analytics Setup, and Performance Reporting.

We Go Deep not broad

Eight specialized coverage categories — each designed for a specific type of driver and driving situation. Find yours below.

Home Services

More booked jobs. Smarter local campaigns.

Retail & eCommerce

Profit-focused campaigns that drive more sales.

Legal & Finance

Compliant, trust-building strategies that generate qualified leads.

B2B & SaaS

Nurture, educate, and convert real decision-makers.

Education

Fill programs with campaigns designed to inform and enroll.

Beauty & Personal Care

Smarter targeting and creative that sells products profitably.

Franchise & Multi-Location

Local targeting at scale—more calls, visits, and bookings.

Travel & Hospitality

Fill rooms and itineraries with high-converting campaigns.

Why Our Team Wins Every Time

Working with us isn’t about hiring a vendor—it’s about extending your team with experienced strategists, channel experts, and creative professionals.

 
 

Built for performance Built for partnership.

We test and improve continuously. Optimizing coverage, pricing, and customer experience in real time—not once a month. No guesswork. No outdated processes. Just experienced insurance experts working as part of your support system.

Fast Action & Continuous Improvement

We don’t wait for slow updates or delayed reports. We monitor policies, claims, and customer needs daily—helping you get faster approvals, better rates, and smoother service when it matters most.

Focused Insurance Expertise

We specialize in auto insurance and protection services where it matters most. Focused strategies that deliver better coverage options instead of spreading attention too thin across unrelated areas.

True Customer Partnership

We don’t act like a provider—we act like your insurance partner. Expect clear communication, fast responses, and full support throughout your insurance journey.

Experienced Insurance Specialists Only

No confusion, no inexperienced handling. You work directly with trained insurance advisors who understand claims, risk, and how to secure better protection and value.

From Plateau to Performance

We help drivers move beyond basic coverage and into smarter protection. When strategy, speed, and execution come together, insurance becomes simpler, faster, and more valuable.

What Growth-Stage Brands Ask Us

We test and improve continuously. Optimizing coverage, pricing, and customer experience in real time—not once a month. No guesswork. No outdated processes. Just experienced insurance experts working as part of your support system.

How do I know if GLECO is the right agency for me?
If you own one or more vehicles and want more than a generic policy — you’re our ideal client. We work best with drivers who value expert guidance, comprehensive coverage, and a long-term relationship with their insurance advisor. Schedule a free consultation and we’ll tell you honestly if we’re a fit.
We submit your risk profile to multiple A-rated carriers simultaneously and compare proposals side-by-side. Because we have volume relationships with our carrier partners, we often secure rates that individual clients cannot access on their own.
Absolutely not. We can do a full coverage and rate analysis while your current policy is still active — so you can make an informed comparison before switching. We handle all the transition paperwork when you’re ready.
We act as your advocate throughout the entire claims process — from initial filing and documentation to follow-up with the carrier and final settlement. You never have to navigate the process alone or fight for what you’re owed.
Yes — commercial and fleet coverage is one of our specialties. We build umbrella policies for businesses with multiple vehicles, commercial auto programs for contractors, and specialized coverage for unique-use vehicles. Schedule a consultation to discuss your fleet needs.

See If We’re the Right Team for You

No commitment. No pressure. Just a 20-minute conversation to see if GLECO is the right insurance partner for where you’re headed.